Opportunity

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Tourism in Nashville is not just growing. It is setting records. While the city continues to attract millions of visitors each year, the fastest growing segment is the rise of extended stay travel driven by the blurring lines between business and leisure. In 2025, this shift is no longer a trend. It is a structural change in how people travel, stay, and spend time in major cities. Nashville has emerged as one of the country’s leading destinations for this next generation of traveler.

Over the past decade, Nashville’s growth has been extraordinary, and the momentum shows no signs of slowing. Demand for luxury condominiums and branded residential properties is at historic highs. When record tourism, large scale corporate expansion, and sustained capital investment converge, the result is a market that consistently attracts sophisticated buyers and long term investors.

Major corporations continue to deepen their footprint across the region. Amazon, Oracle, Nissan, HCA, Bridgestone, Dollar General, AllianceBernstein, iHeartMedia, and Mitsubishi all maintain a presence in the Nashville area. This corporate concentration is supported by a strong local talent pipeline fueled by universities throughout the city, reinforcing Nashville’s long standing reputation as the Athens of the South.

Alora is positioned at the center of this momentum. Located in Midtown, it sits just steps from Vanderbilt University, nationally ranked medical centers, Music Row, and the energy of Downtown. It offers direct access to the institutions and districts shaping Nashville’s economic and cultural future.

The city’s national profile has also expanded dramatically through sports and live events. Nashville reintroduced NASCAR after more than a decade, launched its MLS franchise into the largest soccer specific stadium in the country, and became the smallest market ever to host the NFL Draft. With a metro population just over two million, Nashville generated more than 13 million in sports attendance over a five year period, placing it among the highest per capita attendance markets in the United States.

That momentum continues. From major figure skating championships to a dominant SEC presence, including hosting the men’s basketball tournament repeatedly through 2030, Nashville has firmly established itself as a premier sports and entertainment destination.
Visitor numbers reflect this trajectory. In 2023, Nashville welcomed 16.7 million visitors, a meaningful increase from the prior year. Projections estimate 17.5 million visitors in 2025, with expectations approaching 18.2 million by 2027 following the opening of the new Nissan Stadium.

With three professional sports franchises, a globally recognized music scene, a rapidly evolving culinary landscape, and a constant calendar of major events, Nashville has become a national focal point for culture, business, and investment.

Whether Nashville serves as your primary residence or a strategic addition to your portfolio, Alora offers a compelling opportunity to combine lifestyle and income. These expansive four bedroom, four and a half bath residences are available fully furnished for turnkey ownership and optimized for both short and long term stays. For buyers who prefer a more personalized approach, unfurnished options are also available.

Ownership at Alora offers flexibility. Owners may self manage or partner with EpicBNB or a third party management company of their choosing. Professional hosts can oversee guest communication, pricing strategy, and operations, allowing owners to maximize performance without sacrificing time.

Optional usage plans allow you to enjoy your residence when it suits you while generating revenue when it does not. This balance of personal use and income potential is increasingly rare in today’s market.

At Alora, you are not just purchasing real estate. You are securing a position in one of the most dynamic urban markets in the country.