Launch Event - December 5, 2025

On December 5, 2025, Alora Nashville, the closest resort-style residential development to Broadway, hosted its grand opening with a European-inspired Christmas Market that drew hundreds of Nashville’s most influential real estate agents, developers, and industry leaders. Designed for the city’s real estate community, the event blurred the line between seasonal celebration and strategic unveiling, offering a first look at Alora’s luxury, short term rental eligible residences while outlining the lifestyle and investment thesis behind the project.

Guests moved through a curated holiday setting of seasonal culinary stations, local artisan vendors, reindeer photo moments, holiday crafting, and signature cocktails, before turning their attention to the residences themselves. Inside, thoughtfully designed interiors, premium furnishings, open-concept layouts, wet bars, and private rooftop terraces with sweeping skyline views underscored a broader message: in Nashville’s evolving market, experience and return are increasingly inseparable.

Featured Residence

One of the showcased homes was 1015 Rev Dr Enoch Jones Blvd, offered at $1,325,000 with a $100,000 incentive package. This 4 bedroom, 4.5 bath residence spans 2,294 square feet and includes a rooftop lounge with a fire pit, covered seating, and dramatic views of downtown Nashville. Each Alora home is designed to elevate the guest experience and is fully prepared for Airbnb operations by EpicBNB.

Location and Long-Term Value

Alora Nashville is centrally positioned near many of the city’s most sought-after destinations, including Broadway, Germantown’s restaurant scene, the Nashville Farmers Market, and First Horizon Park. With major employment centers nearby, including the Amazon and Oracle East Bank headquarters, the location supports strong demand and premium nightly rates for owners.

Coming in Phase 2

Phase 2 will introduce a resort-style pool, a modern fitness center, and additional outdoor gathering spaces designed to further enhance guest appeal and long-term value.

Event and Community Highlights

  • European-inspired Christmas Market experience

  • Seasonal tastings, curated vendors, and signature cocktails

  • Holiday crafting and reindeer photo moments

  • STR-eligible residences with curated design and furnishings

  • Private rooftop terraces with downtown views

  • Spotlight on 1015 Rev Dr Enoch Jones Blvd

  • Community positioning and owner-focused value

Big Ideas, Real Impact

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.